{"id":2948,"date":"2026-09-27T15:26:53","date_gmt":"2026-09-27T15:26:53","guid":{"rendered":"https:\/\/keyzora.com\/cookie-policy\/"},"modified":"2026-10-13T15:46:19","modified_gmt":"2026-10-13T15:46:19","slug":"zasady-cookies","status":"publish","type":"page","link":"https:\/\/keyzora.com\/cs\/zasady-cookies\/","title":{"rendered":"Z\u00e1sady cookies"},"content":{"rendered":"<p><em>Posledn\u00ed aktualizace: 27. z\u00e1\u0159\u00ed 2026<\/em><\/p>\n<p>Tyto z\u00e1sady uv\u00e1d\u011bj\u00ed soubory cookie a podobn\u00e9 technologie (nap\u0159\u00edklad \u00falo\u017ei\u0161t\u011b prohl\u00ed\u017ee\u010de) pou\u017e\u00edvan\u00e9 na keyzora.com, k \u010demu slou\u017e\u00ed a jak dlouho plat\u00ed. Dopl\u0148uj\u00ed na\u0161e <a href=\"{{URL_PRIVACY}}\">Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f<\/a>.<\/p>\n<h2>1. Co jsou cookies<\/h2>\n<p>Cookie je mal\u00fd soubor, kter\u00fd web ulo\u017e\u00ed do va\u0161eho prohl\u00ed\u017ee\u010de, aby ho p\u0159i dal\u0161\u00edm po\u017eadavku poznal. \u201eRela\u010dn\u00ed\u201c cookies se sma\u017eou po zav\u0159en\u00ed prohl\u00ed\u017ee\u010de; ostatn\u00ed vydr\u017e\u00ed po stanovenou dobu. \u00dalo\u017ei\u0161t\u011b prohl\u00ed\u017ee\u010de (localStorage) funguje podobn\u011b, ale na n\u00e1\u0161 server se nikdy nepos\u00edl\u00e1 automaticky.<\/p>\n<h2>2. Va\u0161e volba<\/h2>\n<p>Cookies d\u011bl\u00edme do \u010dty\u0159 skupin:<\/p>\n<ul>\n<li><strong>Nezbytn\u00e9<\/strong> \u2014 pot\u0159ebn\u00e9 pro ko\u0161\u00edk, pokladnu, p\u0159ihl\u00e1\u0161en\u00ed a zabezpe\u010den\u00ed. V\u017edy zapnut\u00e9.<\/li>\n<li><strong>Funk\u010dn\u00ed<\/strong> \u2014 zaznamen\u00e1vaj\u00ed, z jak\u00e9ho kan\u00e1lu objedn\u00e1vka p\u0159i\u0161la, a propojuj\u00ed nedokon\u010denou objedn\u00e1vku s va\u0161\u00edm prohl\u00ed\u017ee\u010dem. V\u017edy zapnut\u00e9; nesleduj\u00ed v\u00e1s na jin\u00fdch webech.<\/li>\n<li><strong>Analytick\u00e9<\/strong> \u2014 pom\u00e1haj\u00ed n\u00e1m pochopit, jak se obchod pou\u017e\u00edv\u00e1.<\/li>\n<li><strong>Marketingov\u00e9<\/strong> \u2014 m\u011b\u0159\u00ed, zda na\u0161e reklamy vedou k n\u00e1kup\u016fm.<\/li>\n<\/ul>\n<p>V EU, Spojen\u00e9m kr\u00e1lovstv\u00ed, \u0160v\u00fdcarsku, Braz\u00edlii, Kanad\u011b a podobn\u00fdch regionech se analytick\u00e9 a marketingov\u00e9 cookies ukl\u00e1daj\u00ed a\u017e pot\u00e9, co je p\u0159ijmete v li\u0161t\u011b. Jinde jsou ve v\u00fdchoz\u00edm stavu zapnut\u00e9. A\u0165 jste kdekoli, svou volbu m\u016f\u017eete kdykoli zm\u011bnit v <a href=\"#cookie-settings\">Nastaven\u00ed cookies<\/a>, na kter\u00e9 vede odkaz i dole na ka\u017ed\u00e9 str\u00e1nce. Pokud souhlas odm\u00edtnete nebo odvol\u00e1te, obchod funguje \u00fapln\u011b stejn\u011b.<\/p>\n<h2>3. Nezbytn\u00e9 cookies<\/h2>\n<table>\n<thead>\n<tr>\n<th>N\u00e1zev<\/th>\n<th>Poskytovatel<\/th>\n<th>\u00da\u010del<\/th>\n<th>Doba platnosti<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><code>kz_consent<\/code><\/td>\n<td>Keyzora<\/td>\n<td>Ukl\u00e1d\u00e1 va\u0161e volby ohledn\u011b cookies<\/td>\n<td>180 dn\u00ed<\/td>\n<\/tr>\n<tr>\n<td><code>kz_rg<\/code><\/td>\n<td>Keyzora<\/td>\n<td>Pamatuje si, zda v\u00e1\u0161 region vy\u017eaduje souhlas, abychom to ov\u011b\u0159ovali jen jednou<\/td>\n<td>Relace<\/td>\n<\/tr>\n<tr>\n<td><code>woocommerce_items_in_cart<\/code>, <code>woocommerce_cart_hash<\/code><\/td>\n<td>Keyzora<\/td>\n<td>Udr\u017euj\u00ed spr\u00e1vn\u00fd obsah a sou\u010dty ko\u0161\u00edku<\/td>\n<td>Relace<\/td>\n<\/tr>\n<tr>\n<td><code>wp_woocommerce_session_*<\/code><\/td>\n<td>Keyzora<\/td>\n<td>Propojuje v\u00e1\u0161 prohl\u00ed\u017ee\u010d s ko\u0161\u00edkem a \u00fadaji v pokladn\u011b<\/td>\n<td>2 dny<\/td>\n<\/tr>\n<tr>\n<td><code>wordpress_logged_in_*<\/code>, <code>wordpress_sec_*<\/code><\/td>\n<td>Keyzora<\/td>\n<td>Bezpe\u010dn\u011b v\u00e1s udr\u017euj\u00ed p\u0159ihl\u00e1\u0161en\u00e9 k \u00fa\u010dtu<\/td>\n<td>Relace, nebo 14 dn\u00ed s volbou \u201ez\u016fstat p\u0159ihl\u00e1\u0161en\u201c<\/td>\n<\/tr>\n<tr>\n<td><code>kz_acct<\/code><\/td>\n<td>Keyzora<\/td>\n<td>Zobrazuje va\u0161e k\u0159estn\u00ed jm\u00e9no v z\u00e1hlav\u00ed, kdy\u017e jste p\u0159ihl\u00e1\u0161eni<\/td>\n<td>Stejn\u011b jako p\u0159ihl\u00e1\u0161en\u00ed<\/td>\n<\/tr>\n<tr>\n<td><code>wp-wpml_current_language<\/code><\/td>\n<td>Keyzora<\/td>\n<td>Pamatuje si jazyk, ve kter\u00e9m web proch\u00e1z\u00edte<\/td>\n<td>1 den<\/td>\n<\/tr>\n<tr>\n<td><code>_lscache_vary<\/code><\/td>\n<td>Keyzora<\/td>\n<td>\u0158\u00edk\u00e1 na\u0161\u00ed mezipam\u011bti, aby v\u00e1m zobrazila va\u0161i vlastn\u00ed verzi str\u00e1nky<\/td>\n<td>Relace<\/td>\n<\/tr>\n<tr>\n<td><code>__cf_bm<\/code>, <code>cf_clearance<\/code><\/td>\n<td>Cloudflare<\/td>\n<td>Rozli\u0161uj\u00ed skute\u010dn\u00e9 n\u00e1v\u0161t\u011bvn\u00edky od bot\u016f a chr\u00e1n\u00ed web p\u0159ed \u00fatoky<\/td>\n<td>30 minut a\u017e 1 rok<\/td>\n<\/tr>\n<tr>\n<td><code>__stripe_mid<\/code>, <code>__stripe_sid<\/code><\/td>\n<td>Stripe<\/td>\n<td>Odhaluj\u00ed platebn\u00ed podvody a dr\u017e\u00ed platebn\u00ed relaci pohromad\u011b (pokladna)<\/td>\n<td>1 rok \/ 30 minut<\/td>\n<\/tr>\n<tr>\n<td><code>td-assistant-*<\/code> (\u00falo\u017ei\u0161t\u011b prohl\u00ed\u017ee\u010de)<\/td>\n<td>ThriveDesk<\/td>\n<td>Uchov\u00e1v\u00e1 konverzaci v chatu podpory mezi str\u00e1nkami<\/td>\n<td>Do vymaz\u00e1n\u00ed<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>4. Funk\u010dn\u00ed cookies a p\u0159i\u0159azen\u00ed objedn\u00e1vek<\/h2>\n<p>Pom\u00e1haj\u00ed n\u00e1m provozovat obchod a zjistit, kter\u00e9 kan\u00e1ly p\u0159in\u00e1\u0161ej\u00ed objedn\u00e1vky. Nesleduj\u00ed v\u00e1s na jin\u00fdch webech.<\/p>\n<table>\n<thead>\n<tr>\n<th>N\u00e1zev<\/th>\n<th>Poskytovatel<\/th>\n<th>\u00da\u010del<\/th>\n<th>Doba platnosti<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><code>sbjs_*<\/code><\/td>\n<td>Keyzora (WooCommerce)<\/td>\n<td>Zaznamen\u00e1v\u00e1, jak jste se k n\u00e1m dostali (vyhled\u00e1v\u00e1n\u00ed, odkaz, kampa\u0148), aby se to ulo\u017eilo k objedn\u00e1vce<\/td>\n<td>Relace a\u017e 6 m\u011bs\u00edc\u016f<\/td>\n<\/tr>\n<tr>\n<td><code>_fk_contact_uid<\/code><\/td>\n<td>Keyzora (FunnelKit)<\/td>\n<td>Propojuje nedokon\u010denou objedn\u00e1vku s va\u0161\u00edm prohl\u00ed\u017ee\u010dem<\/td>\n<td>1 rok<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>5. Analytick\u00e9 cookies<\/h2>\n<table>\n<thead>\n<tr>\n<th>N\u00e1zev<\/th>\n<th>Poskytovatel<\/th>\n<th>\u00da\u010del<\/th>\n<th>Doba platnosti<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><code>_ga<\/code>, <code>_ga_*<\/code><\/td>\n<td>Google Analytics<\/td>\n<td>Rozli\u0161uj\u00ed n\u00e1v\u0161t\u011bvn\u00edky a relace pro statistiky pou\u017e\u00edv\u00e1n\u00ed<\/td>\n<td>2 roky<\/td>\n<\/tr>\n<tr>\n<td><code>FPID<\/code>, <code>FPLC<\/code><\/td>\n<td>Google Analytics (p\u0159es n\u00e1\u0161 server)<\/td>\n<td>Vlastn\u00ed identifik\u00e1tor n\u00e1v\u0161t\u011bvn\u00edka, kter\u00fd nastavuje n\u00e1\u0161 m\u011b\u0159ic\u00ed server<\/td>\n<td>2 roky \/ 20 hodin<\/td>\n<\/tr>\n<tr>\n<td><code>_clck<\/code>, <code>_clsk<\/code><\/td>\n<td>Microsoft Clarity<\/td>\n<td>Seskupuj\u00ed zobrazen\u00ed str\u00e1nek do relac\u00ed, aby uk\u00e1zaly, jak se str\u00e1nky pou\u017e\u00edvaj\u00ed<\/td>\n<td>1 rok \/ 1 den<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>6. Marketingov\u00e9 cookies<\/h2>\n<table>\n<thead>\n<tr>\n<th>N\u00e1zev<\/th>\n<th>Poskytovatel<\/th>\n<th>\u00da\u010del<\/th>\n<th>Doba platnosti<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><code>_gcl_au<\/code>, <code>_gcl_aw<\/code>, <code>_gcl_ls<\/code><\/td>\n<td>Google Ads<\/td>\n<td>Propojuj\u00ed n\u00e1kup s reklamou Google, kter\u00e1 k n\u011bmu vedla<\/td>\n<td>90 dn\u00ed<\/td>\n<\/tr>\n<tr>\n<td><code>_fbp<\/code>, <code>_fbc<\/code><\/td>\n<td>Meta<\/td>\n<td>Propojuj\u00ed n\u00e1kup s reklamou na Facebooku nebo Instagramu, kter\u00e1 k n\u011bmu vedla<\/td>\n<td>90 dn\u00ed<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Google, Meta a Microsoft mohou tak\u00e9 ukl\u00e1dat cookies na sv\u00fdch vlastn\u00edch dom\u00e9n\u00e1ch, pokud jste p\u0159ihl\u00e1\u0161eni k jejich slu\u017eb\u00e1m. Ty se \u0159\u00edd\u00ed jejich vlastn\u00edmi z\u00e1sadami: <a href=\"https:\/\/policies.google.com\/privacy\" rel=\"nofollow noopener\" target=\"_blank\">Google<\/a>, <a href=\"https:\/\/www.facebook.com\/privacy\/policy\/\" rel=\"nofollow noopener\" target=\"_blank\">Meta<\/a>, <a href=\"https:\/\/privacy.microsoft.com\/privacystatement\" rel=\"nofollow noopener\" target=\"_blank\">Microsoft<\/a>.<\/p>\n<h2>7. Blokov\u00e1n\u00ed cookies v prohl\u00ed\u017ee\u010di<\/h2>\n<p>Cookies m\u016f\u017eete tak\u00e9 mazat nebo blokovat v nastaven\u00ed prohl\u00ed\u017ee\u010de. Zablokov\u00e1n\u00ed nezbytn\u00fdch cookies vy\u0159ad\u00ed z provozu ko\u0161\u00edk, pokladnu a p\u0159ihl\u00e1\u0161en\u00ed.<\/p>\n<h2>8. Zm\u011bny<\/h2>\n<p>Pokud p\u0159id\u00e1me slu\u017ebu, kter\u00e1 ukl\u00e1d\u00e1 cookies, aktualizujeme tuto str\u00e1nku a tam, kde z\u00e1kon vy\u017eaduje souhlas, o n\u011bj po\u017e\u00e1d\u00e1me d\u0159\u00edv, ne\u017e se slu\u017eba na\u010dte.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Posledn\u00ed aktualizace: 27. z\u00e1\u0159\u00ed 2026 Tyto z\u00e1sady uv\u00e1d\u011bj\u00ed soubory cookie a podobn\u00e9 technologie (nap\u0159\u00edklad \u00falo\u017ei\u0161t\u011b prohl\u00ed\u017ee\u010de) pou\u017e\u00edvan\u00e9 na keyzora.com, k \u010demu slou\u017e\u00ed a jak dlouho plat\u00ed. Dopl\u0148uj\u00ed na\u0161e Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f. 1. Co jsou cookies Cookie je mal\u00fd soubor, kter\u00fd web ulo\u017e\u00ed do va\u0161eho prohl\u00ed\u017ee\u010de, aby ho p\u0159i dal\u0161\u00edm po\u017eadavku poznal. \u201eRela\u010dn\u00ed\u201c cookies se [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2948","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/keyzora.com\/cs\/wp-json\/wp\/v2\/pages\/2948","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/keyzora.com\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/keyzora.com\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/keyzora.com\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/keyzora.com\/cs\/wp-json\/wp\/v2\/comments?post=2948"}],"version-history":[{"count":1,"href":"https:\/\/keyzora.com\/cs\/wp-json\/wp\/v2\/pages\/2948\/revisions"}],"predecessor-version":[{"id":2957,"href":"https:\/\/keyzora.com\/cs\/wp-json\/wp\/v2\/pages\/2948\/revisions\/2957"}],"wp:attachment":[{"href":"https:\/\/keyzora.com\/cs\/wp-json\/wp\/v2\/media?parent=2948"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}